March 2025 - Present

Ebix Technologies Limited

Sr. Manager UI/UX & Products
Location: Noida, India

Role: I hold a hybrid role as both a design leader and an individual contributor, working across high-impact fintech and insurance products. I’ve been instrumental in reshaping legacy systems, leading UI/UX modernization efforts, and driving measurable business value through design.

As a Manager:

• - Leading a 7-member team (UI/UX, graphic, video, and front-end) with daily standups, reviews, and mentoring.
• - Collaborating with Managing Director, CEO, HR, developers, business & marketing teams.
• - Contributing to marketing best practices, campaign creatives, landing pages, and brand consistency.
• - Coordinating with global teams across multiple time zones (India, UAE, US).
• - Reporting directly to top leadership and aligning design goals with business strategy.

As an Individual Contributor:

• - Redesiging the corporate website with improved structure, UI, and performance.
• - Led UI/UX for Health Insurance Exchange, improving task efficiency by 40%+.
• - Created scalable design systems, reducing delivery time and dev rework by 30%.
• - Delivered end-to-end solutions using Figma, Adobe XD, Zeplin, and collaborated closely with .NET developers.

Tools & Skills:

Figma Photoshop Illustrator Wireframing Prototyping Atomic Design Design Systems Accessibility (WCAG) Responsive Design Agile UX Sprint Planning Daily Standups Design Documentation Design QA Jira Confluence Developer Handoff Multi-Timezone Coordination (India, UAE, US) Fintech Insurance B2B Portals Internal Platforms Corporate Website Marketing, Developers Product Owners Graphic Design Posters Banners UI/UX SEO Investors Presentations Figjam Design Workshops

Jan 2025 - Mar 2025

ICICI Bank

Chief Manager - (Product Design)
Location: Mumbai, India

I joined ICICI Bank as a Chief Manager (UI/UX) based in Mumbai, reporting directly to the IT Head. Although it was a short but valuable journey, I made the difficult decision to return to Delhi due to family responsibilities and ongoing health matters.

Key Responsibilities & Contributions:

• Spearheaded the setup of an in-house design team, initiating hiring and onboarding of junior design talent.
• Introduced Agile design workflows and UX best practices within the IT division for smoother collaboration and faster delivery.
• Worked as an individual contributor on the Salary Portal UI redesign, focusing on usability and improved visual hierarchy.
• Proposed and gained approval for a centralized and scalable design system, laying the groundwork for consistent design across digital platforms.
• Contributed to both intranet and internet-based applications, enhancing the UI for employee tools and customer-facing systems.
• Collaborated with onshore 3rd-party teams (Wipro) on a ServiceNow application, improving UX for workflow automation, employee services, and approval processe.

Tools & Skills

Figma Adobe Photoshop Adobe XD Wireframing Prototyping Design Systems Accessibility (WCAG) Agile UX Sprint-based Design Design Documentation Web Portals Intranet Tools Cloud-based Service Applications ServiceNow Design Jira Confluence Dev & Business Teams 3rd-Party Vendors (Wipro)

Jun 2022 - Jan 2025

Tech Mahindra

Tech Lead (UI/UX)
Location: Hyderabad/Noida, India

As a UI/UX Tech Lead at Tech Mahindra, I led and delivered design strategies across multiple global client projects. I collaborated with cross-functional teams in Telecom, Logistics, Sports, and Enterprise sectors. My work focused on design systems, scalable UI, and user-centric digital product experiences.

Key Projects & Contributions:

1. MTN Group (Africa) – Telecom Domain

• - Led the creation of a modular and scalable design system for one of Africa’s largest telecom providers.
• - Ensured brand consistency across multiple regions while supporting localization and accessibility.
• - Collaborated with client-side product teams to establish atomic design principles, design tokens, and component libraries in Figma.
• - Enabled faster time-to-market by reducing design-developer handoff issues by 40%.

2. Saudi eSports – Youth & Gaming Sector

• - Designed immersive, high-energy UIs tailored for Gen-Z users, aligning with Saudi Arabia’s national vision for digital youth engagement.
• - Created gamified interfaces, leaderboard screens, and event registration flows.
• - Worked closely with front-end developers to ensure performance-optimized, responsive designs across devices.
• - Conducted user flow mapping and UX reviews to improve usability and retention.

3. Gati Logistics & Safe Express – Logistics & Supply Chain

• - Led UI/UX improvements for internal logistics dashboards and mobile fleet tracking tools.
• - Simplified complex workflow UIs such as shipment scheduling, delivery status, and inventory tracking.
• - Implemented UI consistency and design tokens to reduce legacy system friction.
• - Conducted stakeholder workshops to gather domain-specific insights and translated them into UX solutions.

Responsibilities

• - Led a team of designers and coordinated closely with business analysts, developers, and product owners.
• - Introduced design documentation, component guidelines, and version control for Figma libraries.
• - Worked in Agile environments, attending sprint planning, UAT reviews, and client demos.
• - Delivered both web and mobile designs (Android/iOS), ensuring consistency, responsiveness, and brand adherence.

Tools & Skills

Figma Adobe XD Zeplin Illustrator Atomic Design Component Libraries Tokens Jira Confluence Miro Telecom eSports Logistics Supply Chain Agile UX Design QA Cross-functional team collaboration

Oct 2019 - May 2022

Publicis Sapient

Art Director
Location: Gurugram, India

At Publicis Sapient, I worked as an Art Director (UI/UX) in the Experience Design team, contributing to large-scale digital transformation projects for global brands across Telecom, CPG, Finance, and Automotive domains. I collaborated with multidisciplinary teams across UX, strategy, content, and development to deliver impactful digital solutions.

Key Responsibilities:

• - Led UI/UX efforts on multiple global client accounts, ensuring brand consistency, usability, and performance across digital platforms.
• - Translated business and user requirements into intuitive visual interfaces using user-centered design principles.
• - Collaborated with strategy, UX, content, and engineering teams to deliver seamless end-to-end experiences.
• - Presented design concepts and prototypes to clients and stakeholders for approvals and iteration.
• - Mentored junior designers and contributed to internal design knowledge-sharing and design QA.

Key Projects & Contributions:

1. Verizon – Telecom (US Market)

• - Designed UI for B2B portals focused on account management, billing, and device upgrades.
• - Created modular components aligned with Verizon’s global design system to streamline design consistency across platforms.
• - Improved visual hierarchy and mobile-first layouts, leading to a 28% reduction in user drop-offs and 20% faster completion rate in billing and upgrade flows.
• - Worked closely with development teams across US and India time zones to ensure pixel-perfect implementation.

2. FCA (Fiat Chrysler Automobiles) – Automotive (US & EMEA)

• - Designed UI for dealer portals, service booking tools, and experiential brand landing pages.
• - Conducted UX testing and contributed to A/B experiments, leading to a 25% increase in test drive bookings and 15% improvement in form conversion rates.
• - Ensured multi-market rollout readiness by building adaptable design frameworks for localization.

3. Capital Group – Financial Services (US)

• - Designed user interfaces for investor platforms and fund management dashboards, supporting quarterly, monthly, and annual report updates for retail and institutional clients.
• - Worked on creating dynamic diagrams and visual assets using Illustrator, which were integrated into fund reports and presentations.
• - Collaborated with Producers, PMs, and Data Stewards to ensure the accuracy and timely delivery of reports.
• - Contributed to updating Standard Operating Procedures (SOPs) to streamline report creation and approval processes.
• - Created interactive and dynamic reports using InDesign, ensuring alignment with branding and usability standards.
• - Resulted in a 30% increase in user engagement on key portfolio pages and 18% reduction in support ticket volume due to the enhanced self-serve experience.

4. Unilever – CPG (Global Brand Site Redesign)

• - Worked on responsive blog pages and content layouts for various Unilever sub-brands, ensuring seamless experience across desktop and mobile devices.
• - Designed modular templates to maintain brand consistency while allowing content flexibility for regional teams.
• - Ensured compliance with WCAG accessibility standards and implemented scalable, responsive frameworks for a global audience.
• - Collaborated closely with global marketing and content teams to deliver engaging storytelling through UI.
• - Achieved a 35% increase in average session duration and 22% boost in CTA click-throughs within the first 3 months post-launch.
• - Reduced blog page setup time by 40% through reusable design components and improved content workflows.

5. ExxonMobil – Energy (Global RFP Presentation)

• - Contributed to the design and development of RFP presentations for ExxonMobil, tailored for two distinct demographic segments (executive-level and technical teams).
• - Created both Keynote and PowerPoint versions with interactive elements and custom animations to enhance storytelling.
• - Collaborated directly with the sales team and project managers to align business goals, content flow, and visual hierarchy.
• - Ensured strict adherence to Publicis Sapient’s branding guidelines while maintaining ExxonMobil’s enterprise-grade standards.
• - Resulted in a visually impactful, pitch-ready presentation toolkit, enhancing client engagement and proposal clarity.

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CSR Involvement – Silent Auction (2021)

Played a key role in the Publicis Sapient Silent Auction 2021, one of the most impactful CSR campaigns in the company’s history - raising over ₹20 lakhs for social causes.

• Actively contributed alongside project work, from brainstorming campaign ideas to full execution.
• - Designed eCommerce-style UI layouts using Adobe XD to facilitate intuitive bidding and browsing experiences.
• - Developed emailers, newsletters, and communication touchpoints to drive participation and awareness.
• - Worked on UI fixes and refinements to ensure accessibility, responsiveness, and error-free experience during the campaign.
• - This campaign marked a record-breaking contribution in PS’s CSR efforts, showcasing the power of design-led impact.

Tools & Skills

UI/UX Design Adobe XD Sketch Figma InVision Zeplin Illustrator Photoshop InDesign Keynote PowerPoint Design Systems Responsive Design WCAG Accessibility Modular UI Components Data Visualization A/B Testing JIRA Agile Methodology Confluence Cross-functional Collaboration Storytelling Through Design Brand Guidelines Presentation Design Content Strategy Web & Mobile Design Prototyping Typography Iconography Design Audits Campaign UI Ecommerce UI SOP Documentation

Nov 2012 - Oct 2019

Ebix Software India Pvt. Ltd.

Asst. Manager UI UX (Progressed from Graphic/Web Designer to Sr. UI/UX Designer)
Location: Noida, India

I began my design journey at Ebix Software India Pvt. Ltd. as a Graphic & Web Designer and steadily grew into a Senior UI/UX Designer, eventually taking on a leadership role as Assistant Manager – UI/UX. Over 7 years, I contributed to a diverse portfolio of in-house platforms, B2B client solutions, and consumer-facing digital products, spanning insurance, healthcare, travel, and fintech sectors.

Key Responsibilities:

• - Led UI/UX design across B2B portals, internal tools, and B2C apps, ensuring cohesive visual systems and intuitive interactions.
• - Collaborated with product managers, tech leads, and stakeholders to translate business requirements into scalable design solutions.
• - Handled end-to-end design for both web and mobile platforms — from wireframing and prototyping to visual execution and dev handoff.
• - Worked on rebranding and UI alignment post-acquisitions for multiple brands and their product offerings.
• - Delivered consistent UI aligned with brand identity, accessibility, and cross-platform performance.

Key Projects & Contributions:

1. B2B Platforms

• - WinBeat – Designed sales performance and lead tracking modules for enterprise clients.
• - Ebix Insurance Exchange – Crafted dashboard UIs and workflow screens for insurers, brokers, and agents.
• - ADAM (Digital Health Platform) – Contributed to the UX flow and clinical data visualization.

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2. In-House Initiatives

• - Designed internal HRMS, training dashboards, and client onboarding tools used across the Ebix organization.
• - Streamlined internal design processes and created reusable components for faster delivery.

3. B2C Projects During Ebix Acquisitions (2016–2019)

As a core design contributor during Ebix's acquisition phase, I worked on UI/UX and branding realignment across several B2C brands:

• - ItzCash – UI design and branding adaptation post-acquisition.
• - VIA Travels – Designed booking flows, mobile app UIs, and travel dashboards.
• - CentrumDirect / Centrum Forex – Created responsive UI for currency exchange and forex card platforms.
• - BuyForex – Contributed to full UX revamp, improving usability for online forex ordering.
• - AHA Taxis – Delivered UI for ride-booking interface, maps integration, and price estimation screens.

Tools & Skills

Graphic Design Web Design UI/UX Design Mobile App UI Desktop UI Photoshop Illustrator CorelDRAW Adobe XD Dreamweaver Figma Wireframing Prototyping Visual Design Branding Alignment B2B Portals B2C Platforms Internal Tools Responsive Design Design Documentation Design Systems Style Guide Agile Workflow Waterfall to Agile Transition Product Rebrandin Post-Acquisition UI Alignment Forex UI Travel UI Cross-functional Collaboration Client Projects In-house Projects E-commerce UI