Business Ask

Create a world-class digital platform for the Saudi eSports Federation to showcase tournaments, news, and community initiatives. The website needed to attract gamers, fans, and partners with a modern design, intuitive navigation, and scalable design system, while aligning with global eSports trends.

Overall Solution

Started from scratch with stakeholder workshops to define business objectives and problem statements. Conducted user research including qualitative/quantitative studies, user personas, and empathy mapping to understand gamers’ behaviors and expectations. Designed responsive layouts optimized for desktop and mobile, introduced motion graphics to enrich storytelling, and crafted a flexible design system for scalability. Delivered immersive UI/UX with high-fidelity prototypes and supported development teams for seamless implementation and QA validation.

My Role

• Discovery & Research – Ran stakeholder workshops, competitor benchmarking, created user personas, empathy maps, and user journeys.
• UX Design – Defined information architecture, designed low- and high-fidelity wireframes for key flows such as tournaments, events, and community features.
• UI Design - Designed engaging, gamer-focused visuals, motion graphics, and interactive components aligned with Saudi eSports branding.
• Design System Management - Built and maintained a scalable design system for faster rollouts and consistency across pages.
• Collaboration - Partnered with marketing, developers, and product owners to ensure design intent translated into the final build.
• Implementation & QA - Coordinated closely with dev teams for handoff, design validation, and QA participation to ensure flawless user experience.